What it was costing
The problem
An attorney with decades of experience was invisible in search. Families researching nursing home costs and Medicaid planning found other firms first, and every one of them was a high-value matter that went elsewhere.
Consultation requests up 70% from search, with no ad spend
Families now find the firm when they start planning for a parent’s care, and book a consultation, instead of finding a competitor.
Elder law and estate planning firm · Louisiana, United States
The business impact.
- +70%
- Consultation requests a month
- +95%
- Organic search traffic
- 32%
- Of consultations becoming paying matters
- 0%
- Of new clients paid for with ads
Consultation requests up within 3 months
Before and after
What changed.
| Measure | Before | After |
|---|---|---|
| Enquiries that come from search | 10% | 31% |
| Visitors who request a consultation | 1.2% | 1.6% |
| Consultations that become matters | 25% | 32% |
What we changed
The fix
- The site now leads with the problem most callers have: protecting a parent’s home and savings.
- Content built around the searches families make when they are ready to act.
- Every page that already ranked kept its position through the rebuild.
All case studies
Seven clients, measured in revenue and hours
Operations and growth work from 2026.
Back to case studies →Next · Senior care
62% more leads a month, and a 180% return on ad spend
The practice now reaches families while they are still planning, instead of waiting for referrals after a crisis, and it can repeat the campaign in days.
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