What it was costing
The problem
A regular who stops coming takes years of repeat visits with them, and most salons only notice when it is too late to win them back. Chasing every lapsed client by hand takes front-desk time salons do not have.
12% of lapsed clients won back, and 6% more repeat revenue per salon
Salons now see which regulars are drifting the week it starts, and win them back automatically instead of noticing months too late.
Salon software company · United States · beta with 10 salons
The business impact.
- 12%
- Of lapsed clients won back in 60 days
- +6%
- Repeat-visit revenue per salon
- −80%
- Front-desk time spent on follow-up
- 120%
- Return on the subscription in the first quarter
First rebooked clients within 2 weeks of switching on
Before and after
What changed.
| Measure | Before | After |
|---|---|---|
| Lapsed clients followed up | 15% | 100% |
| Lapsed clients who rebook | 4% | 12% |
| Clients flagged before they lapse | 0% | 70% |
What we changed
The fix
- Every salon sees which clients are drifting, and how much repeat revenue is at risk.
- Win-back messages go out on their own over text, phone and Instagram.
- It plugs into the booking system the salon already uses, so nothing changes at the front desk.
Related service
Custom software development
How we scope, price and deliver this kind of result for your business.
View service →Next · Professional services
15% of partner time back, and 9% more revenue per client in one quarter
Client follow-ups now go out the same day, proposals go out 35% faster, and partners spend more of their time selling instead of searching.
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