What it was costing
The problem
Stylists could not find the colour and length they wanted to reorder, so they ordered less or bought elsewhere. Prices lived in two spreadsheets that disagreed, which meant margin given away by mistake every month.
17% more wholesale revenue from a catalogue stylists can actually shop
Stylists can now find and reorder what they need in three clicks, at the right price every time, and they are ordering more often.
Professional hair extension brand · United States · sells to licensed stylists only
The business impact.
- +17%
- Wholesale revenue in the first 90 days
- +9%
- Average order value
- +23%
- New stylist accounts
- 100%
- Of prices matching the brand’s price list
First revenue lift within 6 weeks
Before and after
What changed.
| Measure | Before | After |
|---|---|---|
| Stylist reorder rate | 31% | 38% |
| Orders with a pricing error | 4% | 0% |
| Stylists who find a product in three clicks or fewer | 52% | 81% |
What we changed
The fix
- One catalogue that matches how stylists order: type, then colour, then length.
- One source for prices, so what a stylist sees is always what the brand set.
- Live products updated in place, so no ads, links or saved carts broke.
Related service
Systems integration and data migration
How we scope, price and deliver this kind of result for your business.
View service →Next · Salon software
12% of lapsed clients won back, and 6% more repeat revenue per salon
Salons now see which regulars are drifting the week it starts, and win them back automatically instead of noticing months too late.
See the numbers →Book a walkthrough
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- How your process runs today, and where time is lost
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- Which tier fits, and what it would cost